On display will be PVM’s new Mentos Gum Nano bottles, positioned to be an alternative gift for adults. The Mentos Gum Gift Pack contains 5 mini bottles with 5 different functional Pure Fresh flavours. Aligning with the current health trend, the gum is sugar free yet does not disappoint on flavour. The assorting packaging allows travellers to sample each of the 5 flavours Fresh mint, Spearmint, Euca Menthol, Bubble Mint and Lime Mint, which has previously proved to be popular gum flavours. With no gift item currently present for Gum in travel retail this innovative product is sure to be a popular confectionary item.
PVM was recently awarded the licence for the world renowned Disney character 'Minnie Mouse.' Susan De Vree, PVM Global Travel Retail Manager comments, “We are very aware of the attraction of well-known characters when it comes to kid appeal - and this applies as much to confectionery as any other children’s category. We have experience in licensed merchandise and know that the right character can really drive sales. Combine this with the ever growing importance of a strong assortment for children within the travel retail confectionery category and we have a win win offer for retailers. Disney’s Minnie Mouse is known globally and is instantly recognisable by both adults and children, and fits perfectly with the fun nature of the Chupa Chups brand.”
“We are confident that Minnie Mouse will be the perfect attraction for our target market, further driving sales growth. Minnie Mouse has been around since the 1920's – She is a classic character with continuous growing popularity.
The Chupa Chup Minnie Mouse range includes:
Minnie Mouse Heart- An ideal travel companion for any Disney loving girl. This heart shaped box comes with three functions including; lollipops to eat, a game to play and a figurine to decorate or accessorize. With 12 different figurines to collect the Minnie Mouse Heart turns into a collectible item for children. Minnie Mouse Suitcase -A functional, reusable suitcase which is perfect for any girl who likes to be independent, this cute suitcase contains 10 lollipops and 6 Minnie Mouse stickers.
Minnie Mouse Mega Chups- A Limited edition in Minnie Mouse design with a real size hairband. The Minnie Mouse Mega Chups contains 15 fruit flavoured lollipops and the hairband enables girls to look like Minnie Mouse.
With an emphasis on fun and excitement, PVM will also be showcasing its new Chupa Chups Party Pack. Aimed at both boys and girls, this high quality fun pack is for use whether at home, during travel or at the final destination. Featuring 6 lollipops, a reversible mask and three funny mouths, this pack is perfect for children that like to dress up and have fun.
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